Check out the full article here: ​

https://shoutoutsocal.com/meet-simone-ressner-doctor-of-acupuncture-chinese-medicine/

Excerpt:

Hi Simone, we’d love to hear more about how you thought about starting your own business?
When I started my acupuncture practice in San Diego ten years ago, my primary motivation was to make high-quality, personalized acupuncture care accessible to more people. I saw a gap in the existing models—community acupuncture clinics were more affordable, but often lacked the depth of personalized care that I believe is essential for long-term healing due to time constraints. On the other hand, private clinics offered that level of care, but at a price point that was simply out of reach for many individuals or kept people coming in inconsistently without getting the results.

I wanted to create something different. My vision was to offer the best of both worlds: in-depth, individualized treatments at a price that didn’t make people choose between their health and their budget. That meant taking time with each patient, conducting thorough medical intakes, using well-researched treatment protocols, and incorporating targeted supplements when appropriate. This approach allows us to address not just symptoms, but root causes—something that’s not always possible in faster-paced or lower-cost models.

Over the past decade, I’ve stayed committed to this model because I’ve seen firsthand how much more effective acupuncture can be when it’s deeply personalized. Whether someone is dealing with chronic pain, hormonal imbalance, anxiety, or digestive issues, we design a plan that’s truly tailored to their needs. Our clinic has become a space where people feel seen, supported, and empowered on their healing journey—without the financial strain that often comes with high-quality integrative care.

Ultimately, starting this business was about aligning my clinical values with accessibility. I didn’t want excellent care to be a luxury; I wanted it to be the standard. And I’m proud that, ten years later, that mission still guides everything we do.